Once upon a time, there was Mrs. Didi.

Mrs. Didi owned a brand she genuinely believed in. She worked hard and paid attention to every detail. She was dedicated to every part, from production to marketing, even PR.

Mrs. Didi believed that all she had to do for her brand was write a press release, and she had successfully done PR.

So, she wrote them.

Every time she achieved a milestone, there was a headline. Every partnership she entered, she wrote a press announcement.

However, this didn’t change anything. It didn’t convince the customers, nor did it change how the industry saw and reacted to her brand. Her brand narrative around her sector remained the same. She didn’t realize that public opinion is shaped by repetition, positioning, credibility, and context.

When Mrs. Didi sat down with Redwood Consulting, her perspective changed,

They asked her questions she somehow convinced herself weren’t important;

• What does the market currently think?
• Who influences that thinking?
• What dominant narratives exist in your industry?
• Where are conversations happening before a story is published?

They made her realize that it starts with research

Understanding audience sentiment, mapping stakeholders, and identifying gaps in perception. That makes your narrative clear. She started to see that there are other ways she can fix her brand publicity, she was given a number of options: Thought leadership, Media pitching, Digital Integrations, or even a Stakeholder Engagement.