Boss Moves Only: Custom Marketing Strategies That Actually Work
Let’s face it, in this market, playing it safe might just be the fastest route to being ‘forgettable’. generic marketing is so 2012. This is not the era for guesswork or marketing plans based on vibes or assumptions. This is the era for boss moves only, We are talking about bold, dat
From Boring to Captivating: Mastering the Art of Corporate Storytelling
Have you ever seen an advert so dry that you felt second-hand embarrassment for the brand? The type of advert that makes you wonder if their marketing team just copied and pasted from a boardroom PowerPoint or had a 70% cut in their budget? We’ve all seen them—bland, robotic messages t
Strategy > Hype: What Works When Growing Your Brand
Everyone loves a good hype, and trust me—we do too, but at what cost? Your brand? Brands still fall into this same old trap today, and almost every day. They chase viral moments, partner with influencers, and bank on trends—without a solid strategy to sustain their growth. How do we kn
Insights = Influence: Why Great Data = Great Marketing
I just had a long day, was really tired, and still had to cook for myself and my family. I needed to freshen up too, so I put my jollof rice on my gas cooker after adding all the ingredients I needed. Guess what, I forgot to taste the ingredients. What did I get? A […]
The Rollercoaster of Running an SME: Lessons You Won’t Learn in Business School
“Dey play my fans” I remember telling my friend Juanita in her ear as we laughed while the lecturer for entrepreneurial studies, Dr Muri was teaching. He had just said how some of us would not use our degree after school. I was so confident I wasn’t going to be part of them, but I [&
CONSUMER BEHAVIOUR INSIGHTS: ADAPTING TO CHANGING PREFERENCES
Consumers today are more informed, selective, and unpredictable than ever before. Consumer behaviour goes beyond knowing who your customers are, it’s about understanding WHY they make purchasing decisions. By analysing data on purchasing habits, lifestyle choices, and engagement patter
PREDICTIVE ANALYTICS: ANTICIPATING TRENDS TO STAY AHEAD
Businesses no longer rely solely on instinct or historical patterns to shape their strategies in a world driven by data. Predictive analytics combines data mining, statistical modelling, and machine learning to forecast future outcomes, making it an important tool for companies that want t
Crisis Management: How to Prepare and Respond Effectively
In today’s fast-paced world, a crisis can strike at any time, threatening a company’s reputation and stability. Effective crisis management is essential to mitigate damage and maintain trust. At Redwood Consulting, we believe in being prepared and responding swiftly. Here’s how to pr
The Impact of AI and Technology on Public Relations
In today’s fast-paced digital world, the landscape of public relations (PR) is rapidly evolving, thanks to the introduction of artificial intelligence (AI) and cutting-edge technology. At Redwood Consulting, we understand that staying ahead of these trends is crucial for delivering t
Celebrating 14 Years of Success: A Tribute to Our Clients, Past and Present
As we mark the 14th anniversary of our journey, we are filled with immense gratitude and fulfillment. This milestone wouldn’t have been possible without our incredible clients’ trust, support, and partnership. To every client, past and present, thank you for being an integral p