Brand Reputation in a Polarized World: What Nigerian Brands Need to Stop Ignoring
A few years ago, brand reputation was straightforward.You ran ads, managed press mentions, avoided scandals, and smiled at the camera. Today? It’s a totally different ballgame. One tweet can turn a “trusted brand” into a public enemy overnight. And yet, many Nigerian brands are still
The Nigerian Consumer Reset: What People Will Pay Attention to in 2026
If your brand strategy relies solely on visibility, influencers, and discounts, you’re really not ready for 2026. Not because these tactics don’t work, they still do, but because Nigerian consumers no longer fall for them by default. What many brands are experiencing right now isn’t