The Rollercoaster of Running an SME: Lessons You Won’t Learn in Business School
“Dey play my fans” I remember telling my friend Juanita in her ear as we laughed while the lecturer for entrepreneurial studies, Dr Muri was teaching. He had just said how some of us would not use our degree after school. I was so confident I wasn’t going to be part of them, but I [&
CONSUMER BEHAVIOUR INSIGHTS: ADAPTING TO CHANGING PREFERENCES
Consumers today are more informed, selective, and unpredictable than ever before. Consumer behaviour goes beyond knowing who your customers are, it’s about understanding WHY they make purchasing decisions. By analysing data on purchasing habits, lifestyle choices, and engagement patter
PREDICTIVE ANALYTICS: ANTICIPATING TRENDS TO STAY AHEAD
Businesses no longer rely solely on instinct or historical patterns to shape their strategies in a world driven by data. Predictive analytics combines data mining, statistical modelling, and machine learning to forecast future outcomes, making it an important tool for companies that want t
Crisis Management: How to Prepare and Respond Effectively
In today’s fast-paced world, a crisis can strike at any time, threatening a company’s reputation and stability. Effective crisis management is essential to mitigate damage and maintain trust. At Redwood Consulting, we believe in being prepared and responding swiftly. Here’s how to pr
The Impact of AI and Technology on Public Relations
In today’s fast-paced digital world, the landscape of public relations (PR) is rapidly evolving, thanks to the introduction of artificial intelligence (AI) and cutting-edge technology. At Redwood Consulting, we understand that staying ahead of these trends is crucial for delivering t
Celebrating 14 Years of Success: A Tribute to Our Clients, Past and Present
As we mark the 14th anniversary of our journey, we are filled with immense gratitude and fulfillment. This milestone wouldn’t have been possible without our incredible clients’ trust, support, and partnership. To every client, past and present, thank you for being an integral p
Meet AskHannah: Your go-to chatbot for quick business solutions. See how to maximize its full potential!
Join Ask Hannah for your business related questions. The internet is vast, a wide spectrum of jam-packed information flowing freely for everyone to use. It’s an exciting time to be living in! However, what if things could go from being just better to astoundingly great? No more inputting
10 Essential Steps for Campaign Briefs and Team Brainstorms
Join Ask Hannah for your business related questions. 1. Set Clear Objectives Begin by understanding the purpose and goals of the campaign brief. Clarify what success looks like, whether it’s increased sales, brand awareness, or engagement metrics. This sets the direction for your bra
Setting the standard for interactive content marketing
Join Ask Hannah for your business related questions. As consumers demand more personalised and engaging experiences, brands are using interactive content to capture their audience’s attention, promote meaningful connections, and ultimately drive transactions. This detailed guide goes
AskHannah: Revolutionising SME Marketing Strategies with Cutting-Edge Tech
Join Ask Hannah In today’s fast-paced business world, small and medium-sized enterprises (SMEs) often find themselves grappling with the challenges of staying ahead in a dynamic market. From devising effective marketing strategies to optimising daily operations, the demands can be ov