Let’s bring religion into marketing for a little bit.

I want to talk about a few attributes of God. I think it was in Church that I heard the word ‘Omni’ first used. The word is of Latin origin. It means ‘all’, ‘everywhere’, or ‘everything’. It prefixed some other words that described God as ‘omniscient’, ‘omnipotent’, and ‘omnipresent’ to mean he was all-knowing, all-powerful, and all-encompassing. He is all.

In a sense, we want to associate with those adjectives. There is something powerful about being able to know everything, to be everywhere. Some antagonistic fictional characters try to associate with those adjectives. See Homelander in The Boys, Vecna in Stranger Things, and Rick in Rick & Morty. In some sense, the evolution and dynamism of audiences and technology have made it somewhat possible for advertisers to meet their audiences everywhere and in everything through OMNICHANNEL MARKETING. 

This kind of marketing is a cross-channel approach to sales that seeks to provide customers with a seamless shopping experience. Omnichannel Marketing uses ALL available media channels and is centered around the customer (cough, personalized marketing, cough) to create a consistent, more impactful brand experience.

That is, as consumers move across devices and online and offline platforms, transitions are fluid, and the message is on-key. For instance, a customer might be informed about a discount promotion while making in-store purchases or might see advertisements for abandoned cart items they placed in-app. Organizations across the healthcare, retail, finance, and technology industries are leveraging omnichannel strategies. According to an article by REVE CHAT, 90% of retail leaders agree that a seamless omnichannel strategy is crucial for business success. See more statistics:

Omnichannel marketing does not just entail executing campaigns with more than one channel. It is a data-led, AI-driven approach to understanding consumer behaviors and to determine which messages to send to customers through which platforms and at what times. It is 100% of the customer and for the customer. As an advertiser, this strategy makes you ‘omni-anything’. It is your god complex. With omnichannel marketing, your brand can realize brand loyalty, recall, and an increase in revenue.

These benefits will not come at a whim, though. You need to work for it through consistency, customer inclusivity, and more. Then maybe, just maybe, you’d be able to pull off this confident, god-like pose.

To find out more on how to develop a successful omnichannel marketing strategy, click here:

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