How Twitter’s Rebranding to ‘X’ Will Ripple Through Nigeria’s ‘Digital’ Marketing Landscape
One recent breakthrough has sent ripples of excitement and expectation throughout the professional world in the ever-evolving realm of digital marketing, where trends and platforms define the communication environment. Twitter, a veritable cornerstone of online conversation and networking,
Cracking the Social Media Code: Twitter vs. Threads – decoding the perfect business tool
In the vast world of social media, businesses have found a valuable ally in Twitter. With its concise and real-time approach, this microblogging platform has become a popular choice for connecting with audiences. However, there’s a new player in the game: Threads. These threaded twee
Unleashing the Future: Top 5 Technologies Shaping 2023 and Beyond
Prepare to be amazed as we dive into the realm of technological wonders that are set to revolutionize our world in 2023 and beyond. From the brilliant minds of innovators, we present the top five emerging technologies that will leave you spellbound and eager to embrace the future. First on
ADVERTISING SHOULD BE SUBJECTIVE, OBJECTIVELY SPEAKING
The controversy around the Easter Day ads by Peak Milk is still generating reactions – some feel that cultural sensitivity is an item that creative directors need to learn when planning their ads, while not a few believe that allowing cultural sensitivity to thrive in present day ad prot
GREEN MARKETING: Let’s begin to love our environment 🌳
An article by Emeritus on Green Marketing says that today’s consumers have become more conscious of the environmental impact that they have on the planet and thus, they seek brands that use sustainable practices and are environmentally conscious. I want to believe that this applies to Ni
OMNICHANNEL MARKETING: THE GOD COMPLEX OF MARKETERS
Let’s bring religion into marketing for a little bit. I want to talk about a few attributes of God. I think it was in Church that I heard the word ‘Omni’ first used. The word is of Latin origin. It means ‘all’, ‘everywhere’, or ‘everything’. It prefixed some other words t