Winning the Channel Series – October 2025
Next-Gen Commerce: Data, Tech, and Shaping the Future of Trade.
Thur. 16th October 2025 | 1:30 PM
Are you ready to adapt to the ever-changing landscape of Nigerian business? Learn how to turn data into a powerful advantage and stay ahead of your competition?
Join us for Winning The Channel Series, a unique experience designed to help you master the future of commerce.
Here, you’ll gain essential frameworks for understanding next-gen consumers and discover how technology, including AI, can unlock smarter decisions in pricing, promotions, and customer engagement.
“Learn from cross-industry leaders from FMCG, banking, and beverages on how they’re adapting to modern commerce. You’ll also build a valuable network with senior executives who are shaping the future of Nigerian commerce.”
Meet the WTC Speakers
Olayinka Ijabiyi
Group Head, Marketing and Corporate Communications, FirstBank
Silent Churn & Data Blind Spots: Why Nigerian Businesses Lose Customers Without Noticing: (Data Management & Customer Insight) Practical cases on how ignoring data costs millions, and how executives can build structures that act on customer signals.
Adebola Arotiowa
Chief Commercial Officer, Chivita/Hollandia
Decoding the New Gen Consumers: What Every Nigerian Executive Must Know About the Next Billion Consumers: (Shopper Behavior Insight) Gen Zs, Millennials’ values, spending power, digital habits, and how they’re reshaping FMCG, banking, retail, telecommunications, and other industries.
Adebola Arotiowa
Chief Commercial Officer, Chivita/Hollandia
Decoding the New Gen Consumers: What Every Nigerian Executive Must Know About the Next Billion Consumers: (Shopper Behavior Insight) Gen Zs, Millennials’ values, spending power, digital habits, and how they’re reshaping FMCG, banking, retail, telecommunications, and other industries.
Joseph Umunakwe
Head of Telecom & IT Insights Rwazi
Tech-Powered Channels: From Predicting Shopper Behavior to Real-Time Trade Decisions: (Technology + Trade Insight – How digital innovation (AI, fintech, loyalty apps, mobile payments, e-commerce) can help executives make smarter decisions on pricing, promotions, distribution, and customer engagement.)
Hannah Oyebanjo
Managing Director Redwood Consulting Ltd
Host
Hannah Oyebanjo
Managing Director Redwood Consulting Ltd
Host
Through keynote insights and a cross-sector panel featuring leaders from Chivita/Hollandia and First Bank, and Rwazi, the event will spotlight:
How Nigerian businesses can turn data into action and prevent silent churn.
How modern consumers (Gen Z, Millennials, digital-first shoppers) are reshaping FMCG, retail, banking, fintech etc.
How technology and AI are transforming trade structures, customer loyalty, and competitive advantage.
The emergence of omnichannel ecosystems blending traditional, fintech, and digital trade.