Unleashing the Future: Top 5 Technologies Shaping 2023 and Beyond
Prepare to be amazed as we dive into the realm of technological wonders that are set to revolutionize our world in 2023 and beyond. From the brilliant minds of innovators, we present the top five emerging technologies that will leave you spellbound and eager to embrace the future. First on
ADVERTISING SHOULD BE SUBJECTIVE, OBJECTIVELY SPEAKING
The controversy around the Easter Day ads by Peak Milk is still generating reactions – some feel that cultural sensitivity is an item that creative directors need to learn when planning their ads, while not a few believe that allowing cultural sensitivity to thrive in present day ad prot
GREEN MARKETING: Let’s begin to love our environment 🌳
An article by Emeritus on Green Marketing says that today’s consumers have become more conscious of the environmental impact that they have on the planet and thus, they seek brands that use sustainable practices and are environmentally conscious. I want to believe that this applies to Ni
OMNICHANNEL MARKETING: THE GOD COMPLEX OF MARKETERS
Let’s bring religion into marketing for a little bit. I want to talk about a few attributes of God. I think it was in Church that I heard the word ‘Omni’ first used. The word is of Latin origin. It means ‘all’, ‘everywhere’, or ‘everything’. It prefixed some other words t
NATIVE ADVERTISING: WHERE OTHER BRANDS WALKED SO YOU COULD RUN
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CSR vs CSA: The Context of Giving Back
Our world keeps becoming a place where users create the best content about brands, where people focus on feelings, and where analytics with strategy are the cornerstones for growth. From the place of Disruptive Marketing (insert Redwatch October) – where consumers seek to engage with bra