Boss Moves Only: Custom Marketing Strategies That Actually Work
Let’s face it, in this market, playing it safe might just be the fastest route to being ‘forgettable’. generic marketing is so 2012. This is not the era for guesswork or marketing plans based on vibes or assumptions. This is the era for boss moves only, We are talking about bold, dat
From Boring to Captivating: Mastering the Art of Corporate Storytelling
Have you ever seen an advert so dry that you felt second-hand embarrassment for the brand? The type of advert that makes you wonder if their marketing team just copied and pasted from a boardroom PowerPoint or had a 70% cut in their budget? We’ve all seen them—bland, robotic messages t
Strategy > Hype: What Works When Growing Your Brand
Everyone loves a good hype, and trust me—we do too, but at what cost? Your brand? Brands still fall into this same old trap today, and almost every day. They chase viral moments, partner with influencers, and bank on trends—without a solid strategy to sustain their growth. How do we kn
Insights = Influence: Why Great Data = Great Marketing
I just had a long day, was really tired, and still had to cook for myself and my family. I needed to freshen up too, so I put my jollof rice on my gas cooker after adding all the ingredients I needed. Guess what, I forgot to taste the ingredients. What did I get? A […]
The Rollercoaster of Running an SME: Lessons You Won’t Learn in Business School
“Dey play my fans” I remember telling my friend Juanita in her ear as we laughed while the lecturer for entrepreneurial studies, Dr Muri was teaching. He had just said how some of us would not use our degree after school. I was so confident I wasn’t going to be part of them, but I [&
CONSUMER BEHAVIOUR INSIGHTS: ADAPTING TO CHANGING PREFERENCES
Consumers today are more informed, selective, and unpredictable than ever before. Consumer behaviour goes beyond knowing who your customers are, it’s about understanding WHY they make purchasing decisions. By analysing data on purchasing habits, lifestyle choices, and engagement patter