Measuring What Matters: A Smarter Look at Bank Brand Awareness and User Interaction
Let’s be honest, a flashy jingle or a big billboard might win your bank some clout (ok maybe a bit more), but if no one’s using your app on a Monday morning to send urgent 2k to their bestie, are you really winning? In the race for relevance, brand awareness is the bait, but user [&hel
Boss Moves Only: Custom Marketing Strategies That Actually Work
Let’s face it, in this market, playing it safe might just be the fastest route to being ‘forgettable’. generic marketing is so 2012. This is not the era for guesswork or marketing plans based on vibes or assumptions. This is the era for boss moves only, We are talking about bold, dat
From Boring to Captivating: Mastering the Art of Corporate Storytelling
Have you ever seen an advert so dry that you felt second-hand embarrassment for the brand? The type of advert that makes you wonder if their marketing team just copied and pasted from a boardroom PowerPoint or had a 70% cut in their budget? We’ve all seen them—bland, robotic messages t
Strategy > Hype: What Works When Growing Your Brand
Everyone loves a good hype, and trust me—we do too, but at what cost? Your brand? Brands still fall into this same old trap today, and almost every day. They chase viral moments, partner with influencers, and bank on trends—without a solid strategy to sustain their growth. How do we kn
Insights = Influence: Why Great Data = Great Marketing
I just had a long day, was really tired, and still had to cook for myself and my family. I needed to freshen up too, so I put my jollof rice on my gas cooker after adding all the ingredients I needed. Guess what, I forgot to taste the ingredients. What did I get? A […]