Vacancies

JOB DESCRIPTION



Job Title:Marketing Activation Manager (Ref MAM)

Job Purpose: Accountable for developing, managing and sustaining profitable brand growth.

MAIN RESPONSIBILITIES:
  1. Developing and implementing annual marketing/brand activation plans
  2. Implementing the Integrated Marketing Plan (IMP) and new product introduction (NPI) activities
  3. Manages the research process and ensures shopper insights, channel and POP strategies and plans
  4. Develops internal and external category reviews, analyses category data, highlights opportunities and recommends courses of action
  5. Manages interactions with agencies and assists with evaluation

JOB DIMENSIONS:
  1. Strategy and plan implementation
  2. Innovation & POP targets by channel & customer
  3. Group brand activation volume, NSV, profit targets and A & P budget adherence

REQUIRED QUALIFICATIONS AND EXPERIENCE:
Bachelors Degree, minimum 5 years job experience, including excellent understanding of or experience in Marketing & Category management.



Back

Upcoming Events



Ask Us Marketing Articles Research
Do you want a business proposal that is designed to give you insights into what lenders want and require to approve your business...

read more
Visit our blog for an edutainment time as you browse through our site for Marketing articles, surveys, and interviews covering Branding...

read more
Research is very crucial to any effective marketing strategy. Committing to any marketing spend without a thorough understanding...

read more